31 March, Accra, Ghana — The AfCFTA Secretariat convened its quarterly media training webinar, bringing together journalists from across the continent to strengthen engagement on Africa’s trade and integration agenda.

The discussions reaffirmed a central message: AfCFTA is no longer just an agreement, but an implementation journey.

The session also highlighted the strong and growing interest from the media in AfCFTA-related developments, with participants welcoming the engagement and underscoring the importance of sustained platforms for dialogue between the Secretariat and media practitioners.

Key Issues Raised

• The need for improved access to data, market information, and trade statistics
• Demand for more centralised and accessible AfCFTA information platforms
• Practical challenges affecting businesses, including:
  • Cross-border payments and the rollout of PAPSS
  • Transport, connectivity, and the cost of trade
  • Fragmentation in standards and regulations
  • Barriers within agricultural value chains
  • Movement of people across borders

Key Takeaways

• AfCFTA must be translated into clear, practical, and relatable stories
• Greater focus is needed on real business experiences, particularly SMEs, women, and youth
• The media plays a critical role in bridging policy and participation
• There is a strong call for continuous engagement and improved access to information and tools

The participation of National Implementation Committees, including representatives from Nigeria and Ghana, further underscored the importance of coordination at both continental and national levels.

This engagement marks the beginning of a sustained partnership. The AfCFTA Secretariat will continue to convene these trainings on a quarterly basis and strengthen collaboration with the media to support informed and impactful reporting.