Kigali, Rwanda – 11 October 2024- H.E. Wamkele Mene, Secretary General of the AfCFTA Secretariat, held a productive meeting with David Beer, CEO of TradeMark Africa, on the margins of Biashara Afrika 2024. The discussion focused on TradeMark Africa’s key role in removing trade barriers across the continent and reinforcing their shared commitment to the success of the AfCFTA. TradeMark Africa’s active participation in the Forum was highlighted, particularly their engagement with businesses utilizing the AfCFTA’s potential to enhance cross-border trade.

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